4 ms·
The marketing and messaging for getting people to stop smoking is simple. "Stop smoking". You don't need to get nuanced, which is good because nuance kills mark
by yen223 2y ago
The marketing and messaging for getting people to stop smoking is simple. "Stop smoking". You don't need to get nuanced, which is good because nuance kills marketing effectiveness.
The marketing and messaging for getting people to eat the right amount - "not too much! But also not too little!" is considerably trickier.
Also, you can put taxes on cigarettes, but you can't really put taxes on food...
- vladvasiliu 2y agoSure, but not all "foods" are equal. Eating 300 calories from some broccoli, eggs, and steak won't leave you with the same cravings as eating 300 calories from Snickers bars. I also think we're not all the same when it comes to these addictions. For example, I never had a smoking problem, although I do smoke. I must have smoked 10 cigarettes in 2024, even though I almost always have cigarettes on hand (I sometimes enjoy one or two when out drinking with people who smoke). Didn't smoke once during covid, when "going out" wasn't really allowed. Now, if you let a pack of Snickers bars in my house, there won't be any left one hour later. So if the marketing and messaging for getting people to stop smoking is simple, it can be so for food, too: don't ever eat "junk food". At all. Haven't had a Snickers bar in years, and I seem to be doing fine. I've found it's orders of magnitude easier to not start eating at all than to attempt to "only have one" and hope I won't overindulge.