The value for donors is "the feeling of participation in someone else's story" (quote from Kiva co-founder Jessica Jackley[0]). It's up to recipients to tell a

The value for donors is "the feeling of participation in someone else's story" (quote from Kiva co-founder Jessica Jackley[0]). It's up to recipients to tell a compelling story with their life. That's what's going to get money into the system. Tell me a story! [0] http://www.theatlantic.com/technology/archive/2012/07/the-power-and-the-peril-of-our-crowdfunded-future/259304/ http://www.theatlantic.com/technology/archive/2012/07/the-po...