The decline of the NYT highlights a problem for media as a whole: the devaluation of large audiences. Pay-per-click advertising is a much higher standard than t

The decline of the NYT highlights a problem for media as a whole: the devaluation of large audiences. Pay-per-click advertising is a much higher standard than traditional media are held to. In radio or television, all you have to do is hit your circulation numbers/ratings and demographics, and you're golden. No one cares if your audience ignores the ads. Newspapers are getting hit first because their business has traditionally been based on geographic monopolies that the Internet renders meaningless. Nevertheless, I suspect television and radio will suffer similarly once advertisers realize the disproportionate cost of eyeballs in traditional media.