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In the book Heat Monboit argues the stats show that when someone "greens" their consumption they also increase it. For example switching to "green" energy meant
by maerF0x0 2y ago
In the book Heat Monboit argues the stats show that when someone "greens" their consumption they also increase it. For example switching to "green" energy meant people stopped thinking about conserving.
In the specific case of electric vehicles (and many plug in hybrids) luckily they're such an immense improvement that my guess is that they still have a net benefit. But far from the simple efficiency math, and more likely the user will increase their consumption by some meaningful percent.
- manwe150 2y agoI think you mean Jevon's Paradox? Wikipedia claims it has been studied and that the effect is small: https://en.wikipedia.org/wiki/Jevons_paradox#Cause https://en.wikipedia.org/wiki/Jevons_paradox#Cause I wonder though if the more significant limitation for most people is the value placed on their time currently, so they seek to minimize travel and commute times (rather than minimizing for fuel costs). And if so, does will the rise of self-driving + EV paradoxically increase the number of miles someone is willing to sit behind the wheel in the coming decade?
- travisporter 2y agoGood point. I think the hopeful next step would be looking at efficiency of EVs, miles per kWh (of course not counting public transport)
- nothercastle 2y agoThe most successful marketing campaign in the last 100 was the greening of plastic waste with BS recycling campaigns.