Now that it's public knowledge how low the bids were, a re-auction might attract many more bidders and raise a LOT more money for the creditors. It is certainly

Now that it's public knowledge how low the bids were, a re-auction might attract many more bidders and raise a LOT more money for the creditors. It is certainly not an asset with any appeal to me, but a talented brand and e-commerce operator can likely generate a river of cash flow from the IP/audience for sale here.