I completely agree with your statement, but the problem with current state of affairs is that just plain Like number counts towards brand awareness, and many cl

I completely agree with your statement, but the problem with current state of affairs is that just plain Like number counts towards brand awareness, and many clients of agencies providing Facebook advertising don't come there for basically any measurable ROI 'cept building brand on the platform, which is, imho, the best Facebook can provide as far as advertising goes.