> were hoping to capture and capitalize on the baby boomers aging out of being able to easily drive themselves. They tried to speed up technological advancement

> were hoping to capture and capitalize on the baby boomers aging out of being able to easily drive themselves. They tried to speed up technological advancements in order to meet that window of a large more-affluent cohort of potential customers. That's still a huge market. And the baby boomers are the most affluent demographic in the western world.