I never understood why the courts didn’t uphold “do not track”. One of the basic tenants of contract law is “last writer wins”. If I say “here’s a contract”,

I never understood why the courts didn’t uphold “do not track”. One of the basic tenants of contract law is “last writer wins”. If I say “here’s a contract”, and then you make amendments to it, sign it, and then I sign it, the amendments are part of the contract. It is legally obvious that “Do Not Track” should be incorporated into the user agreement for the web site.