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I don't care if 50% of Facebook profiles are fake as long as the long-term ROI of the advertising is positive. Measure the impact on actual goals, not intermedi
by dangrossman 14y ago
I don't care if 50% of Facebook profiles are fake as long as the long-term ROI of the advertising is positive. Measure the impact on actual goals, not intermediates like number of likes. Facebook's worked for me; I've been advertising there consistently for about a year now.
http://i.imgur.com/r0RQ5.png http://i.imgur.com/r0RQ5.png
As far as disproportionate responses from the Phillippines and Egypt, if you don't limit the audience you show your ad to, you're gonna get bad results everywhere, not just Facebook.
- dsirijus 14y agoI completely agree with your statement, but the problem with current state of affairs is that just plain Like number counts towards brand awareness, and many clients of agencies providing Facebook advertising don't come there for basically any measurable ROI 'cept building brand on the platform, which is, imho, the best Facebook can provide as far as advertising goes.
- barrkel 14y agoIt's not enough to measure the ROI on the advertising; the ROI needs to be higher than the alternatives. In other words, are you considering opportunity cost?
- dangrossman 14y agoThat makes little sense. Placing new advertising takes almost no time at all. It's not like you need to consult the design department; your only creative on Facebook is 100 characters of text. One employee can create dozens of new placements each day. You advertise everywhere that's effective at the same time, not just the single most effective place.