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> There are a number of robo-advisor products out there, but none that we know of offer direct indexing without expense ratios or AUM fees. Yeah, I'm a little
by mmmore 2y ago
> There are a number of robo-advisor products out there, but none that we know of offer direct indexing without expense ratios or AUM fees.
Yeah, I'm a little confused at what you're offering over existing options (e.g. Wealth front, Betterment, M1). If the answer is just "it costs less" won't you raise prices when it comes time to make money? I suppose "the thing that already exists, but slightly better" is not necessarily bad.
- ac29 2y agoI posted elsewhere in the thread, but Fidelity does direct indexing for a flat $5/month fee.
- jjmaxwell4 2y agoOther than fees, we are also quite a bit more customizable than most other options you mentioned. We let you do things like rebalance between positions and pick your optimization type, and backtest a screened portfolio. More customizable than most robo-advisors out there and more powerful than brokerages like M1.