The buyer is New York technology development firm Betaworks, which is attempting to revive a news-sharing site that was outmaneuvered by Facebook Inc. FB -0.52%

The buyer is New York technology development firm Betaworks, which is attempting to revive a news-sharing site that was outmaneuvered by Facebook Inc. FB -0.52% and Twitter Inc. "outmaneuvered by Facebook and Twitter"? No. Digg's wounds were all self-inflicted. Between the "power users" and efforts to monetize the site it took on the look and feel of one of those fake news sites created to snare Googlers.