The problem with a self-serve model is that these aren't self-serve customers. Almost by definition a large percentage of small businesses are relatively unsoph

The problem with a self-serve model is that these aren't self-serve customers. Almost by definition a large percentage of small businesses are relatively unsophisticated computer users (at best, middle adopters). It's the same reason why Yelp has to spend so much on direct sales to get these businesses advertising.