Our view is pretty simple on this: Whether you like it or not, people are going to Google you, and they expect to find you. 75% of HR depts. are now required to

Our view is pretty simple on this: Whether you like it or not, people are going to Google you, and they expect to find you. 75% of HR depts. are now required to Google candidates before searching for them, 30% of all daily searches are for someone's name. If you don't show up, you miss an opportunity to mold that first impression. You might as well be proactive and make sure you have some relevant content well optimized. Otherwise you might be represented by something negative posted by somebody else, or something irrelevant, or mistaken for somebody else all together--my cofounder Pete couldn't get an internship in college because he was being mistaken for a drug dealer In other words, if you don't define yourself, something else will.