But isn't this how all media (or everyday life) is already when people are given a choice? People self-segregate into Bluesky vs Twitter. MSNBC vs Fox News. Vox

But isn't this how all media (or everyday life) is already when people are given a choice? People self-segregate into Bluesky vs Twitter. MSNBC vs Fox News. Vox vs Breitbart. Shia mosques vs Sunni mosques. California vs Florida. People really like retreating into their own flock of fellow believers and don't want to be exposed to information contradicting their beliefs. Social media isn't doing anything new here, it's just selling the product people want to buy.