Unique comparing to what? There are other products that provide something similar, but are not as popular, as easy (part of easy here is integration with aws)

Unique comparing to what? There are other products that provide something similar, but are not as popular, as easy (part of easy here is integration with aws) to use and require extra tooling. This will be goto tool for many people working with data, and I'd expect "load_from_s3" to be added to many tools fairly quickly. That's unique.