McDonalds is likely to be responsible for the contents in that regard I'd presume (esp since they do own the trademark). This is what I meant by corporations re

McDonalds is likely to be responsible for the contents in that regard I'd presume (esp since they do own the trademark). This is what I meant by corporations registered in the UK. In a similar vein gambling content targeted at kids would have a similar approach. Keep in mind the businesses still need to be able to sell in the UK.