There is always room for a better content aggregator, reddit etc. all have their own set of flaws and problems. If the Betaworks team have the ideas to make a g

There is always room for a better content aggregator, reddit etc. all have their own set of flaws and problems. If the Betaworks team have the ideas to make a great content aggregator then purchasing the Digg brand is absolutely brilliant. The hard part of launching a new site is traction, if they can launch with "the new Digg" (and the site is impressive) that $500k will be the best $500k they could possibly spend on marketing. Techcrunch, Mashable, Reddit... it would be the front page of everywhere, "Digg crashed and burned and after being bought for $500k it's back and it's amazing!", hell maybe even CNN and the BBC would cover it. Not only that they have the entire userbase of Digg to market their new site to. A social news site biggest problem is getting users; this solves that problem (and them some) If we assume that instead of the thought process being "We can have Digg for $500k... should we do it?" the thought process was actually: "We have this brilliant idea for content aggregation, how can we most effectively implement and market this?" then it sounds like a much safer and sensible thing to do.