It doesnt make sense how this is sustainable. Just because it has existed for the last 20-25 years doesnt mean anything. TikTok and Twitter are evidence such s

It doesnt make sense how this is sustainable. Just because it has existed for the last 20-25 years doesnt mean anything. TikTok and Twitter are evidence such systems are not as stable as people think. The paradigm shift where everyone is allowed broadcast is only possible due to Ad Tech injecting Ads everwhere and at all points in time. And then convincing everyone all this ever expanding Ad inventry has value no matter how much this inventry grows. This facade is holding for a couple of reasons that have nothing to do with the value of the Ads, or for the need for all to have broadcast capability. They tell Kamala Harris just outspend Trump on Ads and you have a shot and she does. She looses and no one complains about the billions in Ad spend. Why? The answer is exactly the same as asking why did everyone get into sub prime mortgages? Another reason facade is holding is there are only 2 options for huge reach Alphabet and Meta. If Pepsi increases spend, ad execs immediately call up Coke and tell them to match it. Whole bunch of corps are trapped in this hamster wheel. Then there is the great strategy of AT&T, Comcast, Amazon, Apple etc who all got into running their own content factories to "bundle" "cross sell". This creates all kinds illusions about the real value of content. Meanwhile Netflix, Disney etc representing people who can actually pay for content have topped out at a few hundred million globally. So people who say we cant go back dont fully know where we have reached.