The problem persists because nobody has managed to put together the incentive and the ability to fix it. People won’t fix it, because people is a big amorphous

The problem persists because nobody has managed to put together the incentive and the ability to fix it. People won’t fix it, because people is a big amorphous blob that doesn’t have an ability to really focus on anything at all. Ad and social media companies won’t fix it because fixing it would mean removing themselves from existence. The best chance we have is OS companies—Apple has managed to built this reputation (however flawed) of being a more thoughtful and privacy preserving company. Unfortunately Microsoft forgot how to make operating systems.