Any independent regime, church, youth club, you name it, can build their particular structure based on such words (or rather, such ideas behind words). It does

Any independent regime, church, youth club, you name it, can build their particular structure based on such words (or rather, such ideas behind words). It does not have to be a conspiracy. Think: parents? Teachers? Preachers? Politicians? Journalists? Each of those (1) have a certain power position in the existing system and (2) have (early) access to others to get them to hear their phrases "first" -- about who you should (or must, to belong) consider "bad". And they do not have to conspire to each independently use the same strategy in order to maintain their place of dominance. There is no element of coordination necessary. To the contrary, most likely people who think in power-over dynamics will try to label the other "bad". That's the opposite of a conspiracy.