I scanned the thread and surprised no one mentioned the reason I use Zappos so much: Free returns. When buying a new model of shoe, I order at least 2, someti

I scanned the thread and surprised no one mentioned the reason I use Zappos so much: Free returns. When buying a new model of shoe, I order at least 2, sometimes up to 4 different sizes. Try them all on, then sent back the ones that didn't fit. This has a few downsides: slight hassle of printing shipping labels and dropping off at UPS, as well as the capital outlay of paying for all those shoes. But to me, this is so vastly preferable to dragging myself to a mall or a department store that it's not even a contest. I wouldn't recommend this for higher end shoes however, anything above $150. Both because then the capital requirements start getting onerous, and because fitting (at least for men's shoes) becomes such a crucial component you may go through more pairs before you decide than a single credit card can likely afford on Zappos :>