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Most of their small business owner clients lack decent knowledge in computers in order to be self-served by Groupon, otherwise they would have used AdWords or D
by vladd 14y ago
Most of their small business owner clients lack decent knowledge in computers in order to be self-served by Groupon, otherwise they would have used AdWords or Drupal by now and would have had their own coupons. But in a couple of years from now, with voice recognition and voice synthesis, I can see e.g. Google having phone bots that are good enough to automate the process (and have human operators just for 10% of the cases where things go bad).
Part of the flow is not really automate-able: it involves hearing from the owner the products they have and writing a pitch on Groupon.com that fits the overall theme and style of the site. But it can still be done faster probably if owners were to leave that info with clever phone bots rather then being hand-hold while walked though every stage of the process.
- deleted 14y ago[deleted]
- staunch 14y agoI think the future of Groupon is something closer to what Google Local wants to be. A place people can turn to when they want to get lunch, a massage, or get their oil changed. I think the daily deal thing, which started Groupon, is not nearly as interesting as this. They could drop it entirely. I believe business owners could absolutely handle it themselves, if you made it really simple. The primary interface could be a smart phone, so it would work for any business. Made it dead simple. It shouldn't take more than 5 minutes to put up your daily ad.