There’s also another problem — their most loyal user base already had access to it. And still nobody uses it because of its inferiority. They’re way too late in

There’s also another problem — their most loyal user base already had access to it. And still nobody uses it because of its inferiority. They’re way too late into the game, and to catch up, on top of the infrastructure, you need top notch talent. But talent is limited, and pulling them out from big players won’t be easy because they’re also pouring billions to keep them in the shop. And having even a bit of negative PR when it comes to your employer might be a deciding factor for some potential candidates. That being said, competition is good!