The AI part in the title is pure clickbait. The problem in this case is not AI, this is all about the data. RealPage has tons of data about the properties in

The AI part in the title is pure clickbait. The problem in this case is not AI, this is all about the data. RealPage has tons of data about the properties in an area. That data helps to know if your rent is below the market or if the market demand is growing. While you can apply ML techniques to suggest a rent price, it could also be done with Excel and a few formulas. Their secret sauce is not the algorithm. Real Estate investors don't trust generative AI, for a good reason: LLMs are good for summarizing offer memorandums and other documents, but their hallucinations -and lack of context- make it a terrible choice for investment recommendations. The hallucination part could be reduced with better data quality, but then the key is again: data. The more profound implications that the RealPage case entails is how all the data collection and optimization helps companies to drive revenue at the expense of some people's quality of life: the optimization features for landlords go against tenants. This happens in almost every product: the optimizations in newspaper's clickthru favor sensationalistic articles with low quality. This is not a new problem, the biggest difference is that nowadays we leave a huge data trail that favors these shitty optimizations, and market competition is not going to magically fix it.