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A definition of spam includes unsolicited bulk mail. I know it's a very lax definition, but I get a tingly spidery sense this cold email handbook is describing

by ggm 2y ago

A definition of spam includes unsolicited bulk mail. I know it's a very lax definition, but I get a tingly spidery sense this cold email handbook is describing how to send unsolicited mails, in bulk. Is it just me? I mean sure, it says how to do spf, dkim, dmarc, so it's not unidentified. But as a future recipient I think I'd be filing these into spam, come what may.

CharlieDigital 2y ago
There's a lot of quality advice in here. The section on tone is good, IMO. Also, this type of messaging applies to more than just spam. Even recruiters or startup founders trying to reach candidates could learn from this on how to write effective cold emails so candidates open and engage.
- ggm 2y ago
  This read in my mind as "it's not spam if I do it" every single one of recruiters and start ups seeking funds could appear in my inbox, unwanted, and be filed by me as spam. If I want these mails, I subscribe. This article is about cold mails. I don't think it's cold mail, if I subscribe is it? The advice is good, but I'm not sensing a strong rebuttal here.
  - CharlieDigital 2y ago
    I've gotten some interesting jobs/contracts via recruiters that send cold outreach so I've definitely seen the beneficial aspect of it. Everyone is trying to make a buck; it's hardly any work to delete an email or unsubscribe.
fargle 2y ago
this is 100% spam. i absolutely hate the people who perpetrate this. > "There are few growth levers that could allow a single person to grow a startup from $0 to $1M ARR in a matter of months. [...] Cold outbound is one such lever." ugh... attempt to rebrand spam as cold outbound... of course it can grow your ARR by $1M. or $1B with this one simple trick... note that these schemes often seem to work incredibly well in the anecdotes of the people making money selling you these schemes [1]. in actuality it's just a spam service that will, at best, annoy and aggravate your future potential customers, but mostly just end up in the spam folder. making the internet an even worse place than it already is to the benefit of no-one. well maybe za-zu.com. [1] https://www.za-zu.com/ https://www.za-zu.com/ "Built by the makers of Clay and Aurora. 10x leads, replies, and revenue like an army of the world's best sales reps—without actually needing an army."

by ggm 2y ago

CharlieDigital 2y ago

There's a lot of quality advice in here. The section on tone is good, IMO. Also, this type of messaging applies to more than just spam. Even recruiters or startup founders trying to reach candidates could learn from this on how to write effective cold emails so candidates open and engage.

ggm 2y ago
This read in my mind as "it's not spam if I do it" every single one of recruiters and start ups seeking funds could appear in my inbox, unwanted, and be filed by me as spam. If I want these mails, I subscribe. This article is about cold mails. I don't think it's cold mail, if I subscribe is it? The advice is good, but I'm not sensing a strong rebuttal here.
- CharlieDigital 2y ago
  I've gotten some interesting jobs/contracts via recruiters that send cold outreach so I've definitely seen the beneficial aspect of it. Everyone is trying to make a buck; it's hardly any work to delete an email or unsubscribe.

fargle 2y ago

this is 100% spam. i absolutely hate the people who perpetrate this. > "There are few growth levers that could allow a single person to grow a startup from $0 to $1M ARR in a matter of months. [...] Cold outbound is one such lever." ugh... attempt to rebrand spam as cold outbound... of course it can grow your ARR by $1M. or $1B with this one simple trick... note that these schemes often seem to work incredibly well in the anecdotes of the people making money selling you these schemes [1]. in actuality it's just a spam service that will, at best, annoy and aggravate your future potential customers, but mostly just end up in the spam folder. making the internet an even worse place than it already is to the benefit of no-one. well maybe za-zu.com. [1] https://www.za-zu.com/ https://www.za-zu.com/ "Built by the makers of Clay and Aurora. 10x leads, replies, and revenue like an army of the world's best sales reps—without actually needing an army."