A major message in VW America's marketing at the time was that Diesel Cars were greener than gas cars [0][1]. The persona that purchased VW cars in America was

A major message in VW America's marketing at the time was that Diesel Cars were greener than gas cars [0][1]. The persona that purchased VW cars in America was also the same persona that tended to care about the environment. [0] - https://money.cnn.com/galleries/2010/autos/1001/gallery.greenest_cars/13.html https://money.cnn.com/galleries/2010/autos/1001/gallery.gree... [1] - https://www.greencarreports.com/news/1037084_driven-2010-volkswagen-golf-tdi-clean-green-diesel-hatchback https://www.greencarreports.com/news/1037084_driven-2010-vol...