I agree with most of the ideas in this article with the small exception of the example he gives for services and hiring "the best firm in the country." I think

I agree with most of the ideas in this article with the small exception of the example he gives for services and hiring "the best firm in the country." I think you're mostly paying for overhead and bloat in those cases, and I would prefer to work with "the guy down the street" if I can (in which case I'd want to find the best "guy down the street," regardless of cost). Other than that, it amazes me how people won't spend for quality in situations where it clearly is in their best interest for the long-term...