“They can’t buy from you until they are in your store.” Unless you have a long list of eager clients, an initial meeting is about selling your expertise rather

“They can’t buy from you until they are in your store.” Unless you have a long list of eager clients, an initial meeting is about selling your expertise rather than assessing the client. For many potential customers, especially those on the fence, even a small fee will discourage them from reaching out. Instead, consider making the first meeting free and using it to showcase your value, win clients, and get referrals.