Exactly. That's the fundamental difference between historical influence and modern social media influence. Historically, the same entity didn't have profiles,

Exactly. That's the fundamental difference between historical influence and modern social media influence. Historically, the same entity didn't have profiles, the ability to microtarget, and content. Can you imagine a newspaper company that kept a profile on every household? And also repasted together a unique paper for each one? Now the largest social media companies can do that trivially.