> What am I losing..? An ever increasing amount of privacy. The ad industry will never be satisfied with the amount of data they collect now. They will always

> What am I losing..? An ever increasing amount of privacy. The ad industry will never be satisfied with the amount of data they collect now. They will always want more. This insatiable appetite for tracking and data represents a slow erosion of our privacy. Building unimaginable surveillance machinery for what? So that I might buy something online once every few years? It's casting an extremely large net to catch extremely small fries. The means do not justify the ends. I think relevant, contextual ads are the best alternative. I'm more likely to eg buy something related to what I'm reading than I am to buy a mattress advertised to me across a million websites (a mattress that I've probably already bought I should add!). That doesn't require intense tracking and surveillance across the web. It just requires understanding the context in which the ads are placed. And it's essentially how marketing worked prior to digital advertising