1. Not all ads are pay per click. There are still plenty of old fashion ad slot in podcast, video or even web page. See Darling Fireball, currently running 1Pas

1. Not all ads are pay per click. There are still plenty of old fashion ad slot in podcast, video or even web page. See Darling Fireball, currently running 1Password Ad. 2. This happen a lot more in publishing industry than people would like to admit. 3. I dont disagree here. But most site still dont sell your data. Which is my point about double dipping. Tracking, however is another issue and I dont support it. 4, 5. I think there is where the top / my comment and the opinion of others on HN differs. No one, and even in this case the Verge ever said there will be zero ads. 6. Ads are everywhere. Newsletters, communication from Visa, Master, AMEX, App Store, Promotional material on discount, etc All have Ads. To suggest they have zero information or value to users is simply ignoring how large part of the world works.