1. The Verge's post says they are paywalling some of their content, so the offering seems more than just reduced ads. 2. People do notice when $7/mo is cheaper

1. The Verge's post says they are paywalling some of their content, so the offering seems more than just reduced ads. 2. People do notice when $7/mo is cheaper than $16/mo which is possible because there are still ads.