Because I can configure exactly which search engines to index, no ads, use it for my local LLM's for search, better image search (maybe not better, but totally

Because I can configure exactly which search engines to index, no ads, use it for my local LLM's for search, better image search (maybe not better, but totally different results), a bazzillion tweaks and mods. I don't have to pay Kagi for the same results or keep track of how many searches I have left.