I'd say that the range of actual consumer behavior is quite wide on this. I wonder if anyone has actual public numbers from any kind of similar situation (whic

I'd say that the range of actual consumer behavior is quite wide on this. I wonder if anyone has actual public numbers from any kind of similar situation (which, yes, isn't going to be comparable anyway, but anything even remotely close would be interesting.) From my personal bubble, I know there's a bunch of people that won't even consider a subscription that still contains ads; it's antithetical to their (and my) expectations. Whether they'd subscribe to an ad-free The Verge I don't know either; personally I don't consume The Verge aside from occasionally getting sent a link or two, so I wouldn't. I will also say that, were I interested in any Amazon Prime Video show that has ads, I'd rather torrent it. (I do pay for Nebula and Dropout, so no, I'm not a "would never pay for any subscription anyway" person.)