"We" didn't start this, "they" did. We had some text ads, maybe a banner at the top/bottom of a site, and that was it... that was "the middle ground", they got

"We" didn't start this, "they" did. We had some text ads, maybe a banner at the top/bottom of a site, and that was it... that was "the middle ground", they got the ads, we didn't have to block them. Then they added more ads and more ads and more ads, and animated gifs and more of them, and videos, and videos with sound, and overlaid ads, and overlaid ads with unskippable video and audio, and more and more... and in the end, a lot of us blocked them. They had their chance, they decided that the option they wanted was to abuse the viewer with a huge amount of very bad ads on every goddamn site they visited, and now (for some of us), it's over, we're blocking ads. If they stayed at the one, two ads per site, I wouldn't even notice them,... now, when I do (because there's just too many of them), I immediately install an adblock on every machine (parents, relatives,...) that I have to use a browser on.