Well, advertisers advertise because money: I put $X into facebook, google, taboola, linkedin, yahoo, and so on and I get X+R% back in revenue from amazon, faceb

Well, advertisers advertise because money: I put $X into facebook, google, taboola, linkedin, yahoo, and so on and I get X+R% back in revenue from amazon, facebook, google, yahoo, etc. As a result, it doesn't matter whether you are "in the minority" or not, and to show you why simply assume that your "behavior" is the majority for a moment: If I'm still buying ads, it's not because altairprime is on my marketing list, and I'm determined to show you an ad for something you don't want, but because volume of minority ad buys 'V' is high enough to support my lifestyle at an 'R' I have uncovered. That is to say, as an online advertiser, I'm looking for my channel (with a big R% and a big enough V), and I don't really care about the absolute size (V) of not-my-channel until I have an idea of how to get that big R from them.