Ads work whether we want them to work or not. It's why they are so bad. They work on our subconscious. Most people do not consciously connect watching an ad to

Ads work whether we want them to work or not. It's why they are so bad. They work on our subconscious. Most people do not consciously connect watching an ad to purchasing the thing advertised. One thing to consider is why do luxury watches advertise in newspapers? It's about building the hype around a brand. The value of a watch is not in telling the time it's about (except some in build value of materials and work) the value that society gives it. It's why they are even more problematic than it seems on the surface.