Amazon’s downstream impact calculations and Prime attribution model were notoriously bad inside the company. That’s part of what led to the massive Devices cull

Amazon’s downstream impact calculations and Prime attribution model were notoriously bad inside the company. That’s part of what led to the massive Devices cull a few years back — and the 2018 hiring freeze was because Prime overvalued Video, inappropriately routing hundreds of millions a year away from Retail. I believe the metrics exist; I don’t believe they tell anyone useful information.