> Diamonds are possibly the biggest scam in human history. Supply and price controlled by a single entity... De Beers isn't the only entity producing lab-grown

> Diamonds are possibly the biggest scam in human history. Supply and price controlled by a single entity... De Beers isn't the only entity producing lab-grown diamonds. There's competition and hence prices of lab-grown diamonds have been divided by 3 in less than ten years. The interest in diamonds and trying to recreated diamonds predates De Beers by centuries. > Diamonds are pretty Like gold. Shiny gold is pretty too. Cleopatra already fancied that. Humans are humans and like shiny things, especially females. Females birds of paradise for example shall pick the male birds of paradise we humans tend to find the most harmonious color-wise. Go figure but it's everywhere in the animal kingdom. Something something about evolution / mating / etc. Not everything is subjective. > and a marketing campaign to buy a diamond ring for your marriage proposal I see many single women with diamond ear rings. Diamonds inside their watch. Necklace. etc. Something could be said too about consumption and all the throwaway items we have (like smartphones) vs one of the hardest known material on earth which can be passed down to your kids and then grand kids while still keeping some value and at the same time being... Shiny.