The US FTC also has rules requiring most (but not all) native advertising to have a disclosure (e.g. "ad”, “promoted by [X]”, “sponsored advertising content”, e

The US FTC also has rules requiring most (but not all) native advertising to have a disclosure (e.g. "ad”, “promoted by [X]”, “sponsored advertising content”, etc. but not terms such as “promoted” or “promoted stories") Here's one overview: https://www.kevel.com/blog/ftc-compliant https://www.kevel.com/blog/ftc-compliant