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Not when it is done right. Most or all podcasts and youtube channels are perfect examples of static ads. I have interacted and signed up with things cos I find
by unsungNovelty 2y ago
Not when it is done right. Most or all podcasts and youtube channels are perfect examples of static ads. I have interacted and signed up with things cos I find them useful. Imagine, the entire podcast industry and youtube channels are dependent on static ads to make revenue. And people say it doesn't work.
Static / Contextual ads means:
- no data collection needed
- More money to websites/apps cos they are removing google and facebook as middlemen.
- Can be privacy friendly
- Provide free content means more reach
- Lesser scams, ad malwares and other scammy things
Behavioural ads with data economy over api's became mainstream because we had to directly make relationships with people who want to show ads in our website and apps. It's time consuming and you will need a worthwhile product to show and pitch your website/ads as an ideal place for them to show their ads to. And you cannot just create a bunch of pages and setup google ads and be done with it. Delegating this has been bad for the websites/apps and for users equally. The only winners have been google, facebook like players.
I have been writing an article on this topic for months. I will finish and hopefully I can make a more articulated case then.
- klez 2y agoHow does this answer GP's claim that people who can't afford stuff are being bombarded with messages that make them feel inadequate and cause psychological damage?