The only way you can get close to x86 being "less than 50% of the consumer market" is by including phones, but I'd argue that's a new market on top of the "cons

The only way you can get close to x86 being "less than 50% of the consumer market" is by including phones, but I'd argue that's a new market on top of the "consumer computing" market. And even then, in "unit count" rather than revenue.