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Synthetic diamonds, the topic of the post, aren't controlled by De Beers. From the article: > The Washington Post visited Austin-based Clarity Diamond, one of
by ipsum2 2y ago
Synthetic diamonds, the topic of the post, aren't controlled by De Beers.
From the article:
> The Washington Post visited Austin-based Clarity Diamond, one of the few companies to make lab diamonds in the United States.
- paxys 2y agoAnd De Beers is spending lots of money to try and turn the public against them. Here's a random De Beers ad campaign touting the supremacy of "natural diamonds" – https://www.youtube.com/watch?v=LlapaTCpa78 https://www.youtube.com/watch?v=LlapaTCpa78 > 'Worth the Wait' is a fresh, authentic campaign connecting the journeys of ‘Zillennial’ couples who are leading the engagement recovery. The campaign captures the incredible journey that natural diamonds take as the ultimate symbols of modern love.
- mapt 2y agoHa! They think we're getting married.
- grues-dinner 2y agoHere's a brilliant one: "Gen Z and millennials proudly wear ‘lab-grown’ diamonds, oblivious to the fact they’re made from burning coal in China and India" https://fortune.com/article/disadvantages-lab-grown-diamonds-gen-z-millennials-environment-cost-price-coal-china/ https://fortune.com/article/disadvantages-lab-grown-diamonds... Like what the actual fuck does Isabella O'Malley think your average South African, Australian, Botswanan or Russian diamond mine is powered by, and how much energy is required to dig out, move and crush tonnes of rock per carat found? And then dump the spoil in huge sterile mounds you can see from space. And how much was she paid to wring her hands about it? And if all the rock moving sounds like a lot of energy, it is, around double what a lab grown takes. And it's a damn sight safer for the miners too.
- cyberax 2y ago> "Gen Z and millennials proudly wear ‘lab-grown’ diamonds, oblivious to the fact they’re made from burning coal in China and India" Hey! I like my diamonds to be powered by coal from South Africa. They have that nice distinct scent of apartheid!
- rad_gruchalski 2y agoWhat do those Chinese diamonds smell of?
- lazide 2y agoNon-racially driven authoritarian dictatorship - mintier.
- markvdb 2y ago"Your love is more important to me than all those that died producing this ring." I suppose it works for a specific kind of caveman.
- TacticalCoder 2y ago> And De Beers is spending lots of money to try and turn the public against them. De Beers sells lab-grown diamonds too.
- paxys 2y agoNope, they do not. That whole experiment was killed a while ago.
- jdgoesmarching 2y agoDo you know something I don’t? Lightbox Jewelry is definitely still around and AFAIK it’s owned by De Beers. My understanding is this exists as an attempt to deflate the cost of lab growns. https://lightboxjewelry.com/ https://lightboxjewelry.com/
- paxys 2y agoJust selling off remaining stock – https://www.forbes.com/sites/pamdanziger/2024/06/05/de-beers-ends-lab-grown-diamonds-for-jewelry-and-recommits-to-natural-stones/ https://www.forbes.com/sites/pamdanziger/2024/06/05/de-beers...
- jdgoesmarching 2y agoWell, I couldn’t read that because Forbes is a nightmare that kept redirecting me to other articles but I’ll believe you. Pretty funny that the scheme didn’t work, I wish I had bought their deflated price stones when I had the chance.
- kergonath 2y agoYes, they are hedging their bets. But they make way more money if they keep selling their overpriced natural diamond. They may be planning for the next phase when synthetic diamonds have eaten all the market, but they are going to milk it as much as they can, for as long as they can. They did not grow a conscience when they got threatened.