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Customers bitch about bad service but they buy the cheapest option every time. Partly it's an information problem - the median leisure traveller flys maybe once
by lmm 2y ago
Customers bitch about bad service but they buy the cheapest option every time. Partly it's an information problem - the median leisure traveller flys maybe once every couple of years and has only the vaguest idea of what each airline's offering looks like, so they go for what the price comparison website says. But I think it's mostly just that people are lying to themselves about their priorities.
- switch007 2y agoThey're also making a sound economic decision when business class is 3-10x the cost as you often do not get a matching level of service
- lmm 2y agoRight but there can be a huge difference between economy on one airline and economy on another, one that absolutely justifies paying a bit more. It's just that that difference is often opaque to the customer.