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You'll also notice that many of these artists launched (and sustain) their careers thanks to YouTube and channel those views towards live concerts and merchandi
by confluence 14y ago
You'll also notice that many of these artists launched (and sustain) their careers thanks to YouTube and channel those views towards live concerts and merchandise sales from fans.
The artists rely on YouTube a hell of a lot more than YouTube relies on them - they come to YouTube now (not true in the past though!).
VEVO is separate from the artists - the artists will drop VEVO if their exposure is unnecessarily limited.
VEVO can play this game if they wish - but I doubt the artists care either way.
PS: Bieber and Gaga owe their careers to YouTube - they don't care if it's via VEVO or their own channel - they have absolutely 0 reason to get off the YouTube train. They'd drop VEVO in a heart beat if VEVO hampered their fan base growth and reach.