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> What do you think they care about then, if they're not trying (but in some cases failing) to make money? They care about attracting investment fund money and
by junaru 2y ago
> What do you think they care about then, if they're not trying (but in some cases failing) to make money?
They care about attracting investment fund money and not building a good product and growing their consumer base. There's no conspiracy, ticking woke checkboxes gives you extra points in any consideration, that's a fact in current political climate.
Biggest investment funds are those managing retirement funds so even a single fund like that is 'voting with wallets' of hundreds of thousands(if not millions) of its clients that wouldn't support the game company to begin with.
If you want to see something grassroots check Grinding Gear Games and their developer interviews for the sequel game (POE2) that will be releasing tomorrow. You will see them engaging in discussion with community for hours, talking about their server infrastructure and how it can fail, releasing numbers of their stress tests and how many players they expect based on preorders (~1 milion).
Than again this only happens when your PR person is actually the technical lead that knows the product inside out and not someone interested in quick buck. Guess how many of that team will be fired this christmas...
Edit: 10 minutes about their infrastructure:
https://www.youtube.com/watch?v=4lB3TM5FrsY#t=1h9m50s https://www.youtube.com/watch?v=4lB3TM5FrsY#t=1h9m50s