Funny you should choose 2008 as the reference point because they did a 2:1 stock split right at the end of that year (i.e. the stock price halved but they doubl

Funny you should choose 2008 as the reference point because they did a 2:1 stock split right at the end of that year (i.e. the stock price halved but they doubled the number of stocks in circulation, keeping the companies value the same). Comparing the price of a single stock now to then is apples and oranges. Their stock price has dropped sharply since its all-time peak in 2018-2021 but I recall they were already being accused of a woke agenda during that peak, for example due to the villain of 2018s Far Cry 5 being a white American conservative preacher. Their stocks decline wouldn't start until 3 years later.