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Online advertising is such a small revenue stream for a network like Viacom that they have no incentive to put anything online at all. They only use online stre
by qwert321 14y ago
Online advertising is such a small revenue stream for a network like Viacom that they have no incentive to put anything online at all. They only use online streaming as an experiment to test new forms of revenue. So far, it hasn't been showing itself to be a worthwhile endeavor anyway so why worry about the slight dip in revenue if it will help you accomplish your goal of getting more money from DirecTV.
- ebiester 14y agoAh, but if everyone from DirecTV is coming online, there's suddenly a larger audience, and higher fees cn be negotiated. On the other hand, that also increases costs for Viacom and it doesn't support the overall stable of shoes.