> Another particularly rich source of stupidity in organisations is the deep belief in the power of brands. Many organisations seem to assume that, just by chan

> Another particularly rich source of stupidity in organisations is the deep belief in the power of brands. Many organisations seem to assume that, just by changing the signage, it’s possible to transform the entire company. Was reading this yesterday: https://aeon.co/essays/you-don-t-have-to-be-stupid-to-work-here-but-it-helps https://aeon.co/essays/you-don-t-have-to-be-stupid-to-work-h...