6 ms·

I wonder what the ratio of people actively deactivating to people silently never returning to the website/app is. At least 1 to 10 is my guess.

dredmorbius 2y ago
That should show up in MAU and time-on-site statistics. Which the site should be compelled to report to advertisers.
- londons_explore 2y ago
  X does seem to report stats like this to the public. https://x.com/XData/ https://x.com/XData/ Obviously there is probably a decent amount of cherry picking of the stats to report.
  - dredmorbius 2y ago
    I'm genuinely curious as to what if any disclosures, and possible business requirements / fraud risks, are presented by not having such disclosures for an advertising-supported business. Virtually any significant publishing platform has a press kit detailing circulation or equivalent numbers, which are in most cases publicly available, so far as I'm aware. I'm not finding a definitive statement as to whether or not this is required in the US, though most significant publications, and now online sites, provide similar data. The Alliance for Audited Media (AAM) seems to be the principle source of circulation data in the US, per this Pew article (2023): "Newspapers Fact Sheet" <https://www.pewresearch.org/journalism/fact-sheet/newspapers/ https://www.pewresearch.org/journalism/fact-sheet/newspapers...> That also notes however: [T]hree of the highest-circulation daily papers in the U.S. – The New York Times, The Wall Street Journal and The Washington Post – have in recent years not fully reported their digital circulation to AAM.
    - londons_explore 2y ago
      Most advertisers care about what ROI they'd get for their particular business. And the easiest way to determine that is with a test campaign of just a few hundred dollars. Most platforms even give you "free credits" to do exactly that (in many businesses, a few hundred dollars can be a big barrier, because the employee doesn't want to put it on their personal credit card, yet getting the paperwork in place to go through the accounts department is a lot of work). That means the platform-wide stats don't really matter. What matters is how cheaply the platform can get the right ads in front of the right eyeballs who will click through and buy a product. How well the platform can attribute purchases is a big part of it too. Thats why people like youtube have "Which of these companies have you heard of? A. Amazon, B. Gucci, C. Flambaths" surveys - because that's their way to measure (and charge for!) brand adverts which don't lead to direct sales.
  - onedognight 2y ago
    It looks like the posting stopped in 2019, so Twitter posted stats. X never has.
    - lofenfew 2y ago
      If you aren't logged in, the other of posts on someone's profile is randomized. That account shows posts from today for me.
organsnyder 2y ago
I somehow managed to mess up 2FA in my Twitter account shortly after Elon bought it. I think it was around when some 2FA options were only available to paid accounts. I was trying to delete it, so I decided the account was pretty well locked and just left it.
doener 2y ago
Yes, I gave up all of my accounts, but keep them online.
thiht 2y ago
I would have deactivated my Twitter account long ago if it didn’t make the username free to use. I don’t want someone to impersonate me on Twitter.

dredmorbius 2y ago

That should show up in MAU and time-on-site statistics. Which the site should be compelled to report to advertisers.

londons_explore 2y ago
X does seem to report stats like this to the public. https://x.com/XData/ https://x.com/XData/ Obviously there is probably a decent amount of cherry picking of the stats to report.
- dredmorbius 2y ago
  I'm genuinely curious as to what if any disclosures, and possible business requirements / fraud risks, are presented by not having such disclosures for an advertising-supported business. Virtually any significant publishing platform has a press kit detailing circulation or equivalent numbers, which are in most cases publicly available, so far as I'm aware. I'm not finding a definitive statement as to whether or not this is required in the US, though most significant publications, and now online sites, provide similar data. The Alliance for Audited Media (AAM) seems to be the principle source of circulation data in the US, per this Pew article (2023): "Newspapers Fact Sheet" <https://www.pewresearch.org/journalism/fact-sheet/newspapers/ https://www.pewresearch.org/journalism/fact-sheet/newspapers...> That also notes however: [T]hree of the highest-circulation daily papers in the U.S. – The New York Times, The Wall Street Journal and The Washington Post – have in recent years not fully reported their digital circulation to AAM.
  - londons_explore 2y ago
    Most advertisers care about what ROI they'd get for their particular business. And the easiest way to determine that is with a test campaign of just a few hundred dollars. Most platforms even give you "free credits" to do exactly that (in many businesses, a few hundred dollars can be a big barrier, because the employee doesn't want to put it on their personal credit card, yet getting the paperwork in place to go through the accounts department is a lot of work). That means the platform-wide stats don't really matter. What matters is how cheaply the platform can get the right ads in front of the right eyeballs who will click through and buy a product. How well the platform can attribute purchases is a big part of it too. Thats why people like youtube have "Which of these companies have you heard of? A. Amazon, B. Gucci, C. Flambaths" surveys - because that's their way to measure (and charge for!) brand adverts which don't lead to direct sales.
- onedognight 2y ago
  It looks like the posting stopped in 2019, so Twitter posted stats. X never has.
  - lofenfew 2y ago
    If you aren't logged in, the other of posts on someone's profile is randomized. That account shows posts from today for me.

organsnyder 2y ago

I somehow managed to mess up 2FA in my Twitter account shortly after Elon bought it. I think it was around when some 2FA options were only available to paid accounts. I was trying to delete it, so I decided the account was pretty well locked and just left it.

doener 2y ago

Yes, I gave up all of my accounts, but keep them online.

thiht 2y ago

I would have deactivated my Twitter account long ago if it didn’t make the username free to use. I don’t want someone to impersonate me on Twitter.